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Online Direct Sale Improvements
 

To promote the early adoption of the Online Direct sale, Units will earn a 5% bonus (in an Amazon.com gift card) for Online Direct sales during July 1 until August 15.
 

The single, safest way for a Scout to sell popcorn in 2020 is through the Online Direct Sale method. This method eliminates any face-to-face contact with the general public, as well as the risk of handling product or cash.

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The Online Direct sale is also the safest and easiest method for councils, in that there is no handling of product, since popcorn is shipped directly to consumers, and payment for popcorn is received by credit or debit card at the time of the order. E-commerce in the United States grew by 49% in April vs. March, 2020, and more people are utilizing online purchases shipped to their homes as their preferred way to purchase household items.

We fully realize that moving towards an Online Direct sale represents a change in how Scouts and units have sold popcorn in the past. To help encourage the Online Direct sale we are making the following improvements for this year’s sale:

  • Scouts will receive DOUBLE Trail’s End Rewards for Online Direct sales;
  • Scouts can record online sales in the TE App in addition to their online fundraising store;
  • The Online Direct sale will feature the same products sold in the traditional sale at traditional retail prices, plus additional Online Direct products;
  • Shipping will be paid by the customer at $7.99 for first item, plus only $0.99 for each additional item;
    • Our market research this year has revealed the most customers prefer seeing the same prices for Online Direct sales as they would see in the traditional sale, and are willing to pay for shipping of Scout popcorn to their home;
  • Scouts can still use the Online Direct sale if going door-to-door;
    • To keep socially distanced, Scouts can take an Online Direct order on the TE app, then text the populated cart to the consumer so they can finish the payment on their phone;
  • Products can be popped fresh to order and delivered in 21 – 28 days.
  • To promote the early adoption of the Online Direct sale, Units will earn a 5% bonus (in an Amazon.com gift card) for Online Direct sales during July 1 – August 15.
    • Units must be registered in the Unit Commitment Tracker (UCT) by August 1 to qualify.    
  • Return to Scouting is increased to 65% effective July 1, 2020 (excluding shipping charges).
  • Launches July 1 with orders shipping August 3 and orders with chocolate products shipped after October 5.

      

Black Swamp Area Council
2100 Broad Avenue, Findlay Ohio
(419) 422-4356